About Us
Before you write a single word on your About Us page, consider this:
The sole purpose of this page is to build trust and loyalty with your customers.
Note: your About Us page should be no longer than 300 words. Keep it simple :)
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[Insert a short story about your brand - why did you want this brand, how did you come up with the idea, why do you think it was important, etc]
Example: “Buck Mason was founded in 2013 by Sasha Koehn and Erik Allen, who were neighbors in Venice, California.
Initially, they set up shop in a 350 square foot garage off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Obsessed with quality, they worked closely with a local family factory to create small batch production runs, crafting each piece using old school manufacturing techniques combined with modern technology.”
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[Insert your brand’s core values]
Example: “Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.”
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[Insert your brand mission here]
Example: “Our goal is to help you express your unique style, by giving you designs of the things you love. We create each design with one thought in mind- what do you love and how do you want to show it off?”
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[Insert a small paragraph about your products - what makes your products unique; talk about how your products make your customers’ lives better]
Example: “Whether you love police, firefighters, military, sports, hobbies, spiritual beliefs, or family, we have apparel or decor that will make you smile. We print each design on-demand, just for you! And we’re always coming up with new designs, so your style stays fresh.”
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[Optional - insert a small background of your team here]
Example: “We’ve gathered a team of passionate professionals who strive to make our customers happy by bringing their best work forward.”
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[Optional - insert a small paragraph about charities you donate for]
Example: “We are passionate about giving back to the communities who support us, and we donate to various charities. You can read more about how we give back on our donations page. We also love dogs, and we'd be honored to set you up with an affiliate program to help your local dog rescue.”
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[Insert a paragraph about the location of your company and talk a bit about shipping]
Example: “We are a USA owned company, and we print and ship as many of our products as we can in the USA, including our mugs, tumblers, shirts, hats, hoodies and more. As many as possible are also manufactured in the USA. We are searching for USA suppliers for our other products.”
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[Insert a new section with customer reviews of your products]
Example:
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[Insert a Call To Action to your Products’ Page]
Example: “Click here to browse our products.”